• Miki Somos

The Realtor’s Guide to Online Marketing

In the digital world we live in, everyone needs to be tech-savvy and market themselves online to succeed. And that’s true for realtors, too!


In this short guide, we’ll cover how to advertise as a real estate agent and share some of our favourite unique marketing ideas for realtors. We also include some free marketing tools for realtors that you may find helpful! If you’ve ever wondered about how to do marketing for real estate, you’ve come to the right place.


Social media marketing for realtors

Having a strong social media presence is one of the most important marketing tools for realtors. It’s a great way to reach a huge amount of people that you might not otherwise be able to interact with and to really bring a personalized message to your marketing.

For Facebook, we recommend growing your network but joining relevant local real estate groups and posting at least three times a week. With Facebook, you have the opportunity to post longer text lengths compared to other platforms such as Twitter and links to articles do well. Try to spark conversation with your followers by asking a question or encouraging comments. For some real estate agent advertising examples, check out “Colorado Realtors - Agents With Answers” or “Homes By Krista.” (you can also follow us on Facebook here!)


For Instagram, it’s a similar strategy of aiming to engage your audience and spark community. The difference, however, is that Instagram is a highly visual platform. Make use of that with beautiful, inspiring photos of your home. And don’t forget to use the appropriate hashtags to make sure your content is spreading. Take a look at some of these examples with Luis Iglesias or Joyce Rey (or Real Infobox here!)


Real estate newsletter marketing

A regular newsletter to your network is one of the real estate marketing trends of 2022 that you definitely don’t want to miss out on. It’s a key way to keep yourself top of mind among prospective home buyers and sellers while providing valuable content. If you have been looking for real estate email newsletter templates or real estate newsletter examples, consider signing up for a free trial with Real Inbox to access these resources at no cost.


Real estate newsletters are the best way to keep in touch with your contacts and communicate your expertise. And, with the right tools, sending a newsletter is no hassle at all!


Blogging for realtors

We also recommend blogging as one of the most effective marketing tools for realtors. Like newsletters, it’s a great way to showcase your professional knowledge and provide value to your network. It also helps drive traffic to your website and expands your reach so more people can learn about your services.


What real estate marketing ideas for 2022 are you trying? Get in touch and let us know, we’d love to hear from you!